The present business landscape is very competitive. Consumers have hundreds of options similar to your product or service. In such circumstances, the quality of your products can differentiate you from your competitors. Ensuring better quality can be a game-changer for your business. And this is where quality management comes into the picture. The quality management process ensures that the quality of your product/service is as per the market standards. If you start looking at every sale/service from a human standpoint, you’ll realize why consumers chose a particular product. The quality of your sales and service processes determines whether a consumer will buy your product or competitors. Quality management identifies critical touchpoints and evaluates them regularly to achieve a desired standard of excellence. In simple words, quantifying quality corresponds to understanding which sales parameters have a lasting effect on the customer and accessing them to improve customer experience. While there are a lot of ways to get started with quality management, the best one to start with is to decode the term – quality.

Surabhi NG

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