It can be used by businesses to engage people with their brand and personalise the job search process for potential hires, even making it enjoyable. Furthermore, adopting a game-like attitude demonstrates that your brand and company culture value innovation and creativity. Furthermore, gamification can be used to assess job aptitude, allowing a company to reduce the time it takes to hire. And, when used effectively, this angle can attract a wide range of applicants who may not have previously considered your industry or company by providing more information about the job's tasks and skills. Monster of technology For the past 12 years, Google has held a Google Code Jam software-writing competition to find new talent to work for the company. The contest is ostensibly a game in which developers and engineers compete for cash prizes of up to $50,000, but Google uses it as a way to attract potential hires with the right skills for the job and company.

Manu Melwin Joy

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