It can be used by businesses to engage people with their brand and personalise the job search process for potential hires, even making it enjoyable. Furthermore, adopting a game-like attitude demonstrates that your brand and company culture value innovation and creativity. Furthermore, gamification can be used to assess job aptitude, allowing a company to reduce the time it takes to hire. And, when used effectively, this angle can attract a wide range of applicants who may not have previously considered your industry or company by providing more information about the job's tasks and skills. Bluewolf began a programme called Going Social, which consisted of three prongs: a portal, "pack profiles," and the gamification piece, in collaboration with gamification company Bunchball. The Going Social portal includes two video tutorials that teach you how to get started with social media.

Manu Melwin Joy

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