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Gamification in Customer Engagement - Samsung Nation

Presentations | English

Samsung Electronics America merged with Badgeville (a gamification firm) and launched a game called Samsung Nation where players can grab badges for writing reviews, participating in forums, and watching videos. Through this game, Samsung not only aims to attract new customers but to understand the vibe of the existing customers and learn how passionate they are.

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Lumens

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PPTX (11 Slides)

Gamification in Customer Engagement - Samsung Nation

Presentations | English