Pranksvertising' is another form of gamification, adopted as a marketing trend by prominent companies. 'All eyes on S4' is the best instance of it. Samsung company asked the players to grab a new-gen mobile by keeping their eyes on the video played for a particular period in the shopping centers. Users are challenged to overcome all kinds of distractions like bickering couples, barking dogs, and so on while watching the video. The level of curiosity increases, as users pass each level. In other words, Samsung is testing the resilience of the players. Not only the players but also the spectators at the scene and online are also involved in the game. It indirectly provides an enthusiastic and immersive social feeling.

Manu Melwin Joy

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