Implementing gamification into a loyalty program aims to solidify customer brand loyalty. NBC Universal's USA Network used gamifying techniques with the help of a startup firm, Bunchball in July 2010 to increase engagement on the website of Psyche (TV show,). Through Club Psyche's loyalty program, the firm encouraged customers to grab as many minions as possible by completing various challenges. With the success of Club Psych, they launched Psych Vision, a mobile app that allowed customers to play games, earn points and prizes and also chat with other users while watching the show! Through this gamified program, the USA became the first marketer to offer a complete second-screen experience. Later they launched the mystery game #HashTagKiller which allowed users to play puzzles, and clues and indulge in Facebook chats with the show's actors.

Manu Melwin Joy

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