The Home Shopping Network, HSN, a TV shopping channel, is a perfect example of corporate gamification that attracts customers and increases the productivity and economic stability of the firm. HSN is an e-commerce channel that implemented gamification by combining different products with various games, in July 2017. To surprise, it attracted 700,000 shoppers in a short period. The arcade includes the game app's 'spin to win' on the mobile which allowed users to spend more time and learn more about the brand’s environment.

Manu Melwin Joy

202 resources

0

0

0

Like