Combining traditional product promotion techniques with modern technology such as gamification, social media apps and many more not only enhances the productivity and economic growth of a firm but also helps to attract new customers. Gamification can be made fun and intriguing when it is applied perfectly with a motive. Disney Movie Reward is an online gamified loyalty program that helps users to earn points for every Disney Blu-Ray, DVD, CD, and theater ticket they purchase.

Manu Melwin Joy

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