Gamification has now become an inevitable part of promotion or marketing. From recruitment to marketing an existing product or launching new materials in the market gamification has laid its impact. Gamification can hold the existing customers and attract new ones with amazing offers and prizes. It not only helps to attain economic growth but also helps to establish the identity of the firm in the competitive market. NBC Universal's USA Network asked the help of gamification startup California-based Bunchball in July 2010 to enhance customer engagement on the website for Psych, one of its prominent TV shows is a perfect instance of the same.

Manu Melwin Joy

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