Gamification is a new technology that helps major multinational companies to achieve their goals and enhance their economic sectors. Game mechanics are also used in recruiting process to select the apt and best candidate for their enterprise. Gamification is also used in enhancing customer engagement and there are several instances of it such as Air miles reward miles, Ionopolis, Coco cola shake it, Disney movie rewards, and My Starbucks Rewards.

Manu Melwin Joy

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