"What is the importance of consumer decision making? Understanding the consumer decision making process is key to identifying marketing challenges and opportunities. It's important to align marketing efforts with the steps customers undertake to decide what to buy. How important is it for marketers to understand the consumer decision process and the factors that affect it? The consumer decision process helps you understand the steps people go through when they are deciding whether and what to buy. Many different factors can influence the outcomes of purchasing decisions. For marketers, an understanding of these factors provides a more complete view into the mind of the customer. What are the levels of consumer decision making? It is the journey or buying process that consumers go through to become aware of, evaluate, and purchase a new product or service, right? Don’t consumers need to make better decisions in selecting a product or service? Let’s learn further about the concepts of consumer decision making for better selection of product and service, right?"

Adarsh S

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