What do you know about Web Technology? The World Wide Web, commonly known as the Web, is an information system where documents and other web resources are identified by Uniform Resource Locators, which may be interlinked by hyperlinks, and are accessible over the Internet. Web technologies refer to the way computers/devices communicate with each other using mark-up languages. Web technology is the establishment and use of mechanisms that make it possible for different computers to communicate. According to Microsoft, web technologies include the following: Mark-up languages, such as HTML, CSS, XML, CGI, and HTTP (Front-end or Client-side technologies) Programming languages, and technologies that help create applications for the web. Web technologies allow companies to design a certain image and attract and generate customers' loyalty. Software applications specialized in customer relationship management assures an improved relationship with the customers. The integration of Web technologies has an important place in the process of accomplishing companies' objectives to increase the competitiveness degree on the market by generating customers' loyalty. The data stored in databases about customers can also be used to adapt the company's offer to customers' needs.

Divyakrishna RS

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