The four basic types of business communication are internal (upward), internal (downward), internal (lateral) and external. Business communication is abound in today’s society. The ability to communicate has always had its advantages, with its rich history and traditions, modern business communication is valued as a modern day concept. Non-verbal communication is innate, it is easy to communicate via emotions and feelings non-verbally. This can be seen as the process of the unconscious mind as we are unaware of the nonverbal cues we send. This unintentionally allows access to reveal information we would rather mask. In effect, a conscious mind will communicate messages that are in our best interest. External communication is any communication that leaves the office and deals with customers, prospects, vendors or partners. It could also involve regulatory agencies or city offices. Sales presentations or marketing letters need to be exciting to generate interest from the customer but they also need to be factually based.

Prachi Garg

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