"A sustainability or corporate responsibility strategy is a prioritised set of actions. It provides an agreed framework to focus investment and drive performance, as well as engage internal and external stakeholders. The starting point for any strategy needs to be why the The company is in business. A vision, mission and values provide the building blocks on which to reflect corporate culture and direction. Next, a rigorous process of materiality is essential to identifying the issues that matter most to the company as well as its stakeholders. Good strategy involves not just prioritisation, but making a decision to really focus on certain issues. Although all the choices can seem complex, the best strategies converge on a few priorities."

Abhijith S

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