The three stages of the inbound flywheel are: attract, engage, and delight. The flywheel model is used by inbound businesses to build trust, credibility, and momentum. It's all about providing value to your customers at every stage of their journey. The rotation of the flywheel represents the growth of your business from a business standpoint, and happy customers provide the energy that fuels that growth, either by buying from you again or by bringing new customers to you by promoting your product to others in their network. However, if you create dissatisfied customers, either by selling to people who aren't a good fit for your product or by overpromising and underdelivering, they'll work against your flywheel, slowing your company's growth.

Onix Samuel

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