The term consumer behaviour is defined as the behaviour consumers exhibit in searching for, purchasing for, using, evaluating and disposing products and services that they expect will satisfy their needs. It focuses on how individuals make decisions to spend their available resources such as time, effort, money, on consumptions related items. Various studies show that as advertisements create curiosity in customers it has great influence on consumer behaviour. It has been used for many years to influence the buying behaviours of the consumers. Advertisements are crucial in creating awareness about the products in the mind of the potential customers and thereby indirectly pursue customers to purchase a particular product or service. The curiosity generated by the advertisements pursues the customer to buy the product. The presentation gives further insight on the effect of advertisements in the consumer behaviour.

Abhijith S

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