"Exporting is a long journey that requires understanding of the market’s dynamics and one-by-one assessment of each market. Export marketing is used when a company wants to export or is exporting products/services to a foreign country. Building a good exporting strategy requires several key elements, including money, time, talent, energy, focus, and commitment. An exporting strategy starts with the products or services that you offer. Export marketing is a systematic process of developing and distributing goods and services in overseas markets. Doing trade and market research on foreign partners, distributors, buyers and customers can help your company get an idea of what products or services can be sold in different markets. The export marketing manager needs to undertake various marketing activities such as marketing research, product design, branding, packaging, pricing, promotion, etc. The presentation will give you further insight on the topic."

Adarsh S

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