Any product or services offered by an organization will reach the destined buyer only if the consumer is aware of the product/service and willing to try it out. In this context, advertising helps to create awareness and demand of the new product, so that the consumers will be willing to buy the product. Social Media plays a very significant role in the way people live their life today and it has made communication much easier. Social media advertising is defined as a form of digital advertising that serves paid ads to your target audience using social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest. It involves creating content on social media platforms, engaging with followers, and running social media campaign. It has both positive and negative impact. The presentation gives better understanding on the topic.

Shikha Bharti

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