"Why is sales promotion important? What could be sales promotion for? Which sales promotion is most effective? Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel. It is used to introduce new product, clear out inventories, attract traffic, and to lift sales temporarily. What are the roles of sales promotion? The role of promotions is an integral part of the marketing mix. In general, promotions tend to focus on how to attract the attention of consumers and motivate them to take action or make a purchase via ecommerce or other channels. Why sales promotion might not be successful? They do not effectively promote their program to their clients and potential customers. They use the wrong message or marketing tools to reach their audience, right? Don’t organisations need sales promotion to market their products? Absolutely, Yes! Let’s get to know more about the concepts of sales promotion, shall we?"

Adarsh S

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