"Marketing plays a critical role in the overall success of any organization. The products or services of an organization reach its intended customers through marketing. Different organizations deploy different marketing strategies to generate potential customers. Marketing strategy of a business is referred to an overall game plan for reaching prospective consumers and turning them into customers of their product or services. It contains the organization’s value proposition, key brand messaging, data on target customer demographics and other elements. Companies make strategies depending on various internal and external factors. The strategies deployed for an urban market may not suit rural market. Therefore companies formulate strategies considering the end users of the product. Rural marketing is a process of developing, pricing, promoting and distributing rural specific goods and services leading to desired exchange with rural customers to satisfy their needs and desires and also to achieve organizational objectives. The rural marketing strategies are detailed in the presentation. "

Adarsh S

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