There was a time when we had to book a scooter or car and wait for 6 or 9 months for its delivery. Years back the economic policies changed and we became an open market. New companies, new products and new services entered and slowly as a market India transformed and became a buyer's market. Manufacturers don't see the customers. To reach the customers all companies need a Retail Supply Chain. The company sends the products to the retailers through a network of Stockists, Distributors etc. Efficient retail supply chain management is important because the retailers have face to face contact with customers. For the customers, the seller is the representative of the company. This makes Retail Supply Chain Management most important. Please see the presentation for more details.

Abith KM

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