It is all about bringing a customer to a store and fulfill their buying needs. Retail management is tells to save time of the customer, also ensures that customer easily locates the desired merchandise and is satisfied. Key issues which are to be dealt are how best to serve a customer and earn profit, how to stand out in a competitive environment where customers have so many choices and how to grow business while retailing loyal customers. Retailers are a link between manufacturers, wholesalers and customers. They can reach out to more customers, reduce costs, improve cash flow, increase sales and focus on area of expertise. Usually to maximize number of customers, retailers should have more emphasis on advertisements and promotions. The concept is driven by four factors, customer orientation, coordinated effort, value driven and goal orientation. A lot of responsibilities are indulged within the manager like taking care of store employees, store itself, grooming future managers, ability to work under pressure and so on. More information on this topic can be understood from the presentation.

Anjali Krishna SS

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