Anyone in retail knows that getting an organization to run like a finely-tuned machine is no easy feat. On the contrary, the complexity of physical storefronts, multiple vendors, and customer expectations demand a strategic approach to running a retail business and this is where retail management comes in. Retail Management is the process which helps the customers to procure the desired merchandise from the retail stores for their personal use. It includes all the steps required to bring the customers into the store and fulfil their buying needs. Retail managers are in charge of everyday operations within a retail store or department. They have to understand client profiles and empathise with their needs in order to adjust product supply and to anticipate demand in order to increase profits. Retail management makes shopping a pleasurable experience and ensures the customers leave the store with a smile. In simpler words, retail management helps customers shop without any difficulty. It also saves time and ensures the customers easily locate their desired merchandise and return home satisfied.

Shikha Bharti

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