This is a crucial business concept, and it outlines the stages consumers go through from first learning about a product to becoming regular users. It covers the adoption curve, highlighting categories such as innovators, early adopters, early majority, late majority, and laggards. Understanding this process helps businesses tailor their marketing strategies and improve product success rates. This presentation will provide a comprehensive overview of the key phases, factors influencing adoption, and strategies to accelerate product acceptance and growth in the market.

Abhijith S

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