By exploring these various diffusion and adoption theories, innovators can improve their likelihood of understanding the differences by developing our understanding of why some products appear to be easier to diffuse while others can take longer or frequently fail. Aside from the classic "S-shaped curve" associated with diffusion, it is useful to reflect on this tougher curve to manage profit and loss, as it requires a greater focus on the commercialization stages to convert development costs into profit. the five adopter categories are Innovaters, early adopters, early majority, laggards and late majority.

Sreerag KJ

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