What are the importance of selling? What is the importance of process of selling? Selling basically involves determining the needs and wants of potential clients and then influencing their purchase decisions in order to enhance business opportunities. The selling process is the series of steps followed by a salesperson while selling a product. It is more relevant is B2B business sales where the sales cycle is not short and might take a longer duration to close. In B2C the selling process may be transient and shorter. Selling Process is a complete cycle which starts from identifying the customers to closing the deal with them, right? The process of selling a product covers various steps like prospecting, pre-approach, approach, presentation, handling objections, closing & follow-up with customers. Don’t you want to know more about the process of selling so that you can market the products easily?

Abhijith S

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