Effective communication is a two-way street that involves speaking, writing or presenting clearly and coherently, as well as listening and reading closely. The power of effective business communication is more than we think. If what you have communicated has achieved the desired effect or response from your listener, then you can safely say that you managed to communicate effectively. Business communication is the process of sharing information between people within and outside a company. Effective business communication is how employees and management interact to reach organisational goals. Its purpose is to improve organisational practices and reduce errors and be more aligned with the core company values. Its main purpose is to improve organisational practices, eliminate silos, keep employees informed and reduce errors. It is crucial to communicate effectively in negotiations to ensure you achieve your goals. Communication is also important within the business.

Prachi Garg

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