A PESTEL analysis or more recently named PESTELE is a framework or tool used by marketers to analyse and monitor the macro-environmental (external marketing environment) factors that have an impact on an organisation. The result of which is used to identify threats and weaknesses. PESTEL stands for: • P – Political • E – Economic • S – Social • T – Technological • E – Environmental • L – Legal • E - Ethical (NEW) To know more on this, check out the designs below.

Rayhan E.R

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