What is the most important skill a business man should have? The ability to persuade! A business person, no matter in what field must be able to sell his idea, product or service, right? This is possible, only with the help of Persuasion. Persuasion is the act of presenting arguments for change, while motivation involves the force to bring about change. The concept of measurable gain assesses audience response to a persuasive message. Persuasion skills are extremely important as it helps marketing professionals to change preconceived notions of their potential clients and make them believe in them. Isn’t it in the hands of the business man to persuade clients with their needs and expectations? Persuasion skills help a marketing and sales professional to actually win over the hearts of clients who not only become their loyal customers but also bring in more clients along with them. So, persuasion is the biggest skill any business man should portray, right? Let’s put some perspective into the topic, with the help of the presentation. Please refer.

Malavika Menon

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