Why is personal selling important to the success of a business? How personal selling is important to society? Personal selling converts latent demand into effective demand which leads to economic activity in the society, leading to more jobs, more income and more products and services. They also offer customer additional value such as regular updates about industry changes, new products and services and special events. This cycle leads to economic progress of the society. Personal selling minimizes wasted effort, promotes sales, and boosts word-of-mouth marketing. Also, personal selling measures marketing return on investment better than most tools, and it can give insight into customers' habits and their responses to a particular marketing campaign or product offer, right? Don’t personal selling ensures good relationship between the seller and the customer? Don’t personal selling attracts the right customers? Isn’t personal selling an efficient method of boosting your sales?

Sruthy Santhosh

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