Personal selling is a personalised sales method that employs person-to-person interaction between a sales representative and prospective customers to influence the customer’s purchase decision. In the present scenario, personal selling is considered a business-to-business selling technique but is also used in trade and retail sales. It is an essential sales tool in selling complex and technical offerings that require human contact, personalisation, persuasion, and quick communication. Personal selling aims to understand a prospect’s needs and offer a solution to those needs in the form of a product or service that provides strong benefits and represents value for money. Personal selling skills are used to develop strong relationships with customers and long term revenue for the future. Compared to other types of promotion, personal selling is the most precise form of communication because it assures companies that they are in direct contact with an excellent prospect. Personal selling plays an increasingly important role in the overall marketing strategy. The Presentation will give us more details on this subject.

Riyas Rasheed

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