What is the nature of consumer behaviour? What are the theories of consumer Behaviour? Consumer behaviour theory is the study of how people make decisions when they purchase, helping businesses and marketers capitalise on these behaviours by predicting how and when a consumer will make a purchase. Consumer behaviour is the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants. It refers to the actions of the consumers in the marketplace and the underlying motives for those actions, right? How can consumer behaviour be applied to your life experiences? A person's perceptions, beliefs, attitudes, and values can substantially influence his or her experience and involvement with products. Personal or individual factors can also serve as strong influences, including gender, age, income level or social class, ethnicity, and sexual orientation, right? Let’s learn further on the nature and theories of consumer behaviour, shall we?

Ashkeen Shajahan

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