Why is Mass Communication preferred by big enterprises? Mass communication (or communications) can be defined as the process of creating, sending, receiving, and analyzing messages to large audiences via verbal and written media. These mediums are wide-ranging and include print, digital media, and the Internet, social media, radio, and television. There are mainly four types of Mass Communication: Print Media: Newspapers, Magazines, Books and Novels, Comics, Journals, and Publications. Broadcast Media: Films, Television, Radio. Outdoor and Transit Media: Billboards, boardings, posters, banners. The four functions of mass communications are surveillance, correlation, cultural transmission, and entertainment. Mass communication aims at persuading people to bring a change in their beliefs, opinions, attitudes, and thinking on several issues like smoking, voting, religious convictions, donation, dowry culture, etc. Moreover, business enterprises design various advertisements to persuade potential customers.

Sahreen Younis Ahanger

50 resources

0

0

0

Like