Each marketing strategy can communicate to a target market the benefits and features of a product. Apple, for example, has invested in creating commercials for television, billboards and magazines that showcase their products in such a way that their customers feel an affinity towards Apple's products. Strategic marketing concerns the choice of policies aiming at improving the competitive position of the firm, taking account of challenges and opportunities proposed by the competitive environment. On the other hand, managerial marketing is focused on the implementation of specific targets. A marketing strategy is a business’s game plan for reaching prospective consumers and turning them into customers of their products or services. A clear marketing strategy should revolve around the company’s value proposition, which communicates to consumers what the company stands for, how it operates, and why it deserves their business.

Adarsh S

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