"“Marketing strategy is where we play and how we win in the market. Tactics are how we then deliver on the strategy and execute for success” – Mark Ritson. Marketing plays a critical role in the overall success of any organization. The products or services of an organization reach its intended customers through marketing. Different organizations deploy different marketing strategies to generate potential customers. Marketing strategy of a business is referred to an overall game plan for reaching prospective consumers and turning them into customers of their product or services. It contains the organization’s value proposition, key brand messaging, data on target customer demographics and other elements. Companies formulate strategies depending on various factors. The seven marketing strategies are product, price, promotion, place, packaging, positioning and people. The presentation gives you in- depth knowledge on what is marketing strategy. "

Sahreen Younis Ahanger

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