What is the goal of such a process? The simple answer is to provide satisfaction to everyone involved in the said process, including company, customers, suppliers and channel members. The nature of marketing management and objectives will have become vastly more consumer-oriented and much less product and or corporation-oriented for the maximum long-range benefits of the corporation itself. Explaining the definition, you can understand that it is a process that involves analysis, planning, implementation and control of goods, services and ideas. The marketing management process is based on the idea of exchange. Marketing is the process of satisfying the needs and wants of the consumers and it focuses upon the psychological and physical factors of marketing. It is the organisational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organisations and on the management of a firm’s marketing resources and activities.

Anjali Krishna SS

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