Ever heard of Marketing Intelligence? Well, Marketing intelligence (MI) is the everyday information relevant to a company's markets, gathered and analyzed specifically for accurate and confident decision-making in determining market opportunity, market penetration strategy, and market development metrics. Market intelligence is the gathering of information surrounding a brand's markets. This is collected and analysed to drive better decision-making and to guide competitive strategy around market opportunity, penetration and development. Marketing Intelligence Helps to understand the audience in detail and their needs, allows to make changes on products if needed, keeps up to date with competitors' successes and failures, which can help inform your decisions, and also Reveals new opportunities in the market—new segments or new products. Market intelligence can be collected by referencing sales logs, customer data, surveys, and looking at social media metrics. The goal is to help make better-informed decisions and enhance organizational performance by discovering risks and opportunities before they become readily apparent.

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