"The products or services produced by an organization should reach the end users effortlessly, without fail, or else the purpose of business would never be met. Here comes the role of marketing channel system. It is a system which ensures the distribution of the merchandise from the producer to the end user by passing through multiple levels. It is also known as channel of distribution. The Multiple levels through which the merchandise is transferred to the end users are called middle men. Every channel of distribution is different and it depends on the nature of the product or services offered. There are basically four types of marketing channels. They are direct selling, selling through intermediaries, dual distribution and reverse channels. Marketing channels, such as distributors, wholesalers and retailers, provide your business with three kinds of functions like buying products for resale to customers, distributing products to customers and supporting sales to customers through financing and other services The presentation gives in –depth knowledge on the topic. "

Adarsh S

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