How can you simply explain Marketing? Marketing means generating revenue for a brand, company, or organization. Marketing can be achieved through the execution of strategic digital activities that drive traffic, qualified leads, and sales, in direct collaboration with their sales team. A good marketing environment requires employees with excellent communication skills, Creativity and Problem-Solving, Attention to Detail, Interpersonal Skills, Leadership, Adaptability, Writing, and Data Analysis & Analytics. Marketing goals must always relate to the specific business objectives of their respective companies and what they want to achieve. There are 5 marketing concepts that organizations adopt and execute. These are; (1) production concept, (2) product concept, (3) selling concept, (4) marketing concept, and (5) societal marketing concept. Marketing also includes advertising, selling, and delivering products to consumers or other businesses.

John U

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