"Understanding the business market is highly crucial in formulating strategies to compete and conquer the market. Market research provides critical information about once potential market and business scenario. It is the process of determining the viability of a new service or product through research conducted directly with the potential customers. It allows an organisation to discover the target market and get opinions and other feedback from consumers about their interest in the product or service. It is a very important component of business strategy and a major factor in retaining competitiveness. The three main types of market research are exploratory research, descriptive research and casual research. Four common types of market research techniques include surveys, interviews, focus groups, and customer observations. Market research generally involves primary and secondary market research. The presentation gives better understanding on the topic. "

Adarsh S

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