"The marketing environment is the sum total of all the factors, both internal and external to the business firm and that has a great influence on the business functioning. The internal factors are within the control of an organization; whereas the external factors do not fall under the control of the business. These factors can have direct and indirect influence on the organizations decisions related to marketing activities. Marketing environment brings both threats and opportunities to a business. Hence, understanding of environment helps the management in future planning and decision making. For example, competition increases with the entry of new firms in the market. There are three key elements to the marketing environment they are internal environment, micro environment and the macro environment. Marketing environment is characterized by various features that include complexity, vibrancy, uncertainty and so on. The presentation gives in-depth knowledge on the topic. "

Vikrant Ojha

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