Online brand management needs to be a central focus for marketers. It has far-reaching business consequences that tie directly into the success or failure of your business and can be critical when potential customers make their decisions. What exactly is online brand management? Simply put, it’s monitoring and guiding the way your brand is viewed online. It’s all-encompassing—including any and all avenues facing public perception: websites, social media, third-party articles, online reviews, search engine results, and pretty much anywhere you can find online conversations. A good to start in nailing your online brand management strategies in place is optimizing or creating a solid foundation. Here are five tips to help you get started: -Define guidelines regarding messaging, design elements, fonts, colors, logos, imagery, etc. when developing and enforcing your brand. -Educate brand representatives - Monitor your online brand -Respond to and lead discussions -Make use of online brand management tools

Dency Varghese

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