As a coordinator, they research regarding audience preferences and discover the new trends. Creating encouraging text, image and video content to sustain the curiousity in target audience is also the duty of a social media coordinator. Through social media accounts, online marketing strategies can be implemented by developing original content and suggest creative ways inorder to attract more customers. So the main motive is to increase web traffic and customer engaging metrics that can widen marketing strategies. Their duties include to research about audience preferences and understand current trends, train co-workers to make use of social media in a beneficial way, facilitate online conversation, oversee social media account layouts, develop an optimal posting schedule, stay up-to-date with trends and suggest new ways to attract customers like promotions. More information about the topic can be understood from the presentation.

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