Customer relationship management is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. A CRM tool lets you store customer and prospect contact information, identify sales opportunities, record service issues, and manage marketing campaigns, all in one central location — and make information about every customer interaction available to anyone at your company who might need it. Positive customer relations help you connect with your customers on a much more personal level. When you connect with the target audience deeply, you are much more likely to understand their requirements, resolve their problems, and create a sense of mutual understanding with them. A CRM strategy is a company-wide plan for your business to grow revenues and profit, reduce costs and enhance customer relationships (putting them first).

Multiple Contributors

4K resources

0

1

1

Like