Who hasn’t rummaged through the shelves at a supermarket to find the product the you saw in T.V.? Who hasn’t bought a face wash that Shah Rukh said he used or a Soap Deepika Padukone swore by or a mango juice that Katrina Kaif seemed to enjoy? We all enjoy the current affairs ads as much as we enjoy utterly buttery delicious Amul butter. Advertisement have influenced our choices, made us question our choices and change our preferences. We are all guilty of being influenced by advertisements. To know more on the mechanism of influence of advertisements download influence of advertisements on consumer behaviour.

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