Why India is called Incredible India? A unique land of vibrant colours, breath-taking landscapes and rich history, India is unlike any other. From the writhing streets of Mumbai to the idyllic shores of the Andaman Islands, this remarkable country offers a diverse feast for the senses. Incredible India is the name of an international marketing campaign initiated by the Government of India to promote tourism in India in 2002 to a global audience. The campaign projected India as an attractive tourist destination by showcasing different aspects of Indian culture and history like yoga, spirituality, etc. India is famous for its ancient history, varied landscapes and diverse culture. India is the cradle of the human race, the birthplace of human speech, the mother of history, the grandmother of legend and the great-grandmother of tradition.

Navya R Nair

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