"Incredible India is the name of an international marketing campaign initiated by the Government of India to promote tourism in India in 2002 to a global audience. The campaign projected India as an attractive tourist destination by showcasing different aspects of Indian culture and history like yoga, spirituality, etc. The country is also incredible because of its beautiful mountains, lakes, forests, seas, oceans, etc. Many foreigners each year visit India to see the beauty of our country that is its rich historical temples, its traditions, its language, its heritage, etc. Indian travel industry analysts and tour operators were appreciative of the high standards of the Incredible India campaign. The promo campaign makes a powerful visual impact and creates a perception of India being a marvellous place to visit. Incredible India has boosted India's tourism and has given an impetus to its economy."

Manju VP

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