Business communication facilitates the planning process by supplying information, logistics, opinions, ideas etc. from various quarters within and outside the organization. Without proper communication, no effective plan can be made and carried out. The three primary business communication functions are to inform, to persuade and to entertain. Communication is an essential part of every business transaction between co-workers, management and staff as well as company representatives and customers. Effective communication facilitates the exchange of information between parties, which is necessary to perform all aspects of business. Communications is fundamental to the existence and survival of humans as well as to an organization. It is a process of creating and sharing ideas, information, views, facts, feelings, etc. among the people to reach a common understanding. Communication is the key to the directing function of management.

Prachi Garg

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