Social media is the latest trend and is now an engaging platform for sales and business. Social media lead generation is all about implementing strategic marketing tactics. The major focus is identifying people who are interested in them, designing special offers and converting them as loyal customers, increasing brand awareness and website traffic etc. For this, make sure you keep the Five W’s in mind when building your online presence to help make it the best it can be. They are- 1) Who - who are you trying to reach? 2) What - what is the purpose of the venture? 3)When - when is the right time to use social media for sales 4) Where - where is your content from and 5) Why - why should someone follow your social media handle and eventually be your customer? The presentation can be insightful. Have a look.

Arsha BS

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