How does Media affect the Environment? The media does not simply represent an environmental crisis, it plays a pivotal role in shaping attitudes to the environment and leads the way in producing knowledge of the human dimension of environmental change and the motivation for constructing a sustainable future. Media furthers the reach of the public, allowing members to influence shifts in the environmental sector on every issue from moving away from fossil fuel dependence to renewable energy or changing the dynamic of current conversations on climate change. Media, especially digital media play an important role in the enhancement of environmental awareness and the establishment of a more ecological friendly way of living. In fact, they have a double influence. The media are an effective means of calling attention to environmental problems, making the public aware of the problems created by pollution, and, hence, can be instrumental in creating public pressure to do something about them.

Arsha BS

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